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Home/The Work/Function 04 — Landlord Engagement
04Operational function 04 of 06

Building the unit pipeline.

Landlord Engagement. Recruit and keep property owners by making the partnership genuinely worth it — on-time rent, a real human on the phone, and shared risk — toward 500 units available to lease by June 30, 2027.

500 units by 2027On-time rentRisk mitigationOwner support team
How it works

The framework only works if there are units to move people into. Landlord Engagement treats property owners as essential partners: it recruits them, makes saying yes low-risk, and supports them through every lease so they stay.

“Three guarantees — rent on time and in full, a real human on the phone, and shared risk — are what turn a “maybe” into a signed lease.”

The key elements

  • 01A dedicated owner support team — one consistent point of contact for lease-up, renewals, damage claims, and payment changes.
  • 02A specialized listing platform — owners post availability and signal willingness to accept rental assistance; case managers get a coordinated view of inventory.
  • 03Reliable, on-time rental assistance — paid in full each month through HAP contracts.
  • 04Risk mitigation — damage coverage and vacancy-loss protection, the single most important conversion lever.
  • 05Performance accountability — 500 units available to lease by June 30, 2027, tracked monthly — lease-ups reported alongside — and tied to provider compensation.

How it connects to the rest of the system.

  • It supplies the units every other function is racing to fill.
  • It relies on the Flexible Fund for incentives and risk-mitigation reserves.
  • It scales up during a Housing Sprint with real-time unit options.