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03Strategy Lane 03 of 05

Influence the enabling conditions in the broader ecosystem.

End-state aim by June 2031 — A broader ecosystem in which narratives, partnerships, housing supply, and policy actively support the work of ending homelessness.

$5M community campaignNarrative changeAligned policyCross-sector partners
How this lane works

This is the work outside the homelessness response system that the system depends on. It maps to the Champions Table, to the Storytelling and Communications discipline, and to the upstream prevention work led by Durham County as Implementation Partner.

The $5 million private community investment campaign that anchors the Year 1 budget is also a commitment within this lane.

Secondary strategy lanes

The specific, parallel bands of work within this lane.

  • 01Aligned enabling policies across local and state government.
  • 02A shared strategy for narrative change to drive public and political will.
  • 03Resource mobilization — including optimizing existing efforts such as the Durham Housing Task Force — to create a continuum of housing from shelter and interim through permanent.
  • 04Cross-sector partners activated around shared goals, with focus on health systems, the criminal legal system, behavioral and substance-use treatment, mental health, and schools.
Year by year

Milestones to 2031.

What this lane aims to achieve by the end of each fiscal year.

Year 1
6/30/27

Improved narrative; aligned policy and advocacy agenda across City and County; 2–3 high-impact cross-sector partners engaged; expanded funding for the system and at least one population.

Year 2
6/30/28

Sustained narrative and increased public will; advocacy begun with partners; shared cross-sector metrics; expanded funding for two-plus populations.

Year 3
6/30/29

At least one additional supportive policy; new resources from two-plus cross-sector partners; expanded funding at a systems level.

Year 4
6/30/30

System commitment to sustainability; another supportive policy; sustained partnerships demonstrating ROI.

Year 5
6/30/31

Narratives sustain public will; local and state policies support person-centered solutions; adequate supply of interim and affordable housing; partnerships aligned with key influencers.

Where this lane lives in the Strategic Framework.

  • Part Three. The Champions Table, and Durham County as Implementation Partner (upstream prevention).
  • Part Five. Year 1 Investment — the $5M community campaign — and Storytelling and Communications.
  • Part Six. How to Engage.