Durham, North Carolina · 2026–2031

Three website directions for the Strategic Framework to make homelessness rare & brief.

Same source content — the five strategy lanes, six operational functions, population-level reduction targets, and the path to functional zero by June 2031 — explored as three distinct websites. Each leans a different way in tone, structure, and visual voice so you can react to the extremes and mix what works.

Source: Strategic Framework + Companion + 8 approach briefs Format: 3 single-page sites, polished & clickable Imagery: labeled placeholders (swap in real photos)

Pick a direction to explore

01 Civic & Authoritative Civic Trust

A credible city-plan website. Structured, document-like, data-table forward. Reads like the official record of a five-year commitment.

InstitutionalSerif + Public SansNavy & goldMilestone timeline

Open direction

Warm & Human Human & Hopeful

People-centered and editorial. Warm palette, big serif, full-bleed imagery. Leads with the vision and the February sprint told as a story.

EditorialSpectral + HankenTerracotta & sandNarrative-led

Open direction

0 Bold & Data-Forward The One Number

An accountability dashboard as homepage. High-contrast, bold grotesk + mono. The One Number and the reduction curve are the hero — transparency as design.

Campaign energyArchivo + Plex MonoDark, signal-greenLive charts

Open direction

How I approached this

All three share the same spine of content — North Star & the definition of "rare and brief" (functional zero), the by-population reduction targets, the five strategy lanes, the six operational functions, the February 2026 proof point, the implementation structure, and the cities Durham learned from.
They differ on tone and structure, not just color. Civic Trust is sober and document-like; Human & Hopeful is narrative and warm; The One Number is a bold, data-first accountability page.
Real numbers, no filler. Every stat is from your documents — 500 leased units by June 2027, the 12-month CTI arc, the one-business-day fund standard, 15 families housed against a goal of 10.
Imagery is placeholdered with labeled slots — drop in real Durham photography and the layouts hold.
Open question: these are single landing pages. If a direction lands, I can expand it into a full multi-page site (each strategy lane, a live dashboard, a "get help / get involved" flow).